Euro US Press Release

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EASY WAY TO TYPE TEXT ON PHONES AVAILABLE IN EUROPE, WHY NOT IN U.S., ASKS HOWARD GUTOWITZ


Easy to use, easy to learn, LetterWise becoming standard on new generation of phones


NEW YORK – A new and easy way to enter text messages has been embraced in Europe by every major manufacturer of next generation SMS-enabled cordless phones, yet the new wave of American texters have been locked-out from this simple to use predictive-text entry solution, says Howard Gutowitz, founder/CEO of Eatoni Ergonomics, Inc. “Every recent study shows that data transmission, such as SMS, is the number one income driver for telecomms and phone manufacturers,� Gutowitz said. “The easier it is to text, the more text messages will be sent, and ARPU (average rate per user) will continue to climb.�

Gutowitz said surveys show that when given the opportunity people who send text messages greatly prefer Eatoni’s easy to use predictive text-entry solution LetterWise over word guessing solutions such as T9.

After stringent user testing Panasonic, Philips and Siemens all announced new SMS-enabled cordless phones equipped with LetterWise at the recent CeBIT conference, joining Alcatel, Brondi, BT, France Telecom, and Topcom. Mobile phones equipped with LetterWise are available from BenQ.

Ease of use, a minimal memory requirement – 3k of memory compared to 20k for word guessing solutions like T9 – and the largest selection of supported languages, 150 different languages, of any predictive text-entry solution all have been sited by manufacturers who have licensed LetterWise for their phones.

“For us, the decision to use LetterWise really came down to our engineers,� said Philip’s Alberto Zannetti. "They discovered LetterWise to be easier to use than any of the other existing predictive text-entry solutions, and requiring astonishingly little memory. We believe this application will be a big win for us in the marketplace.�

“More and more Europeans are discovering the joy of texting with LetterWise, frequently in whatever language they speak at home,� Gutowitz said. “We hope the same will soon be true for the rest of the world.� For a full list of languages supported by LetterWise, an on-line demo, and additional information about Eatoni Ergonomics, please visit the company website at www.eatoni.com.


ABOUT EATONI:

Eatoni Ergonomics, Inc. (http://www.eatoni.com) is a developer of predictive text-entry software that makes it easy to enter text on handheld devices. Eatoni is based in New York City, and has offices in Barcelona and Moscow.

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